Online Publishing for Black Canadians
Why an online magazine focused on blacks in Canada? Even before the arrival of the internet, Smartphone and tablet devices, this questions has already been asked and it is a tricky question to answer. Magazines have never been static entities, and the history of magazines is basically the story of how the magazine format has been reinvented time and time again to serve different readers at different points in time.
The idea of a magazine is returning to its storehouse roots today in this tablet and social media age. And though an online magazine still represents the idea of a bunch of confined or related stuff curated together as one package, it has somehow placed everything else that is related to it as something that one can easily grab. In other words, the essence of a magazine can just be a structure from which you hang various items of interest, then following it should take you on a journey that interest you. It shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control.
There are editors or editorial board for a magazine publishing company and these people are responsible to make sure that submissions are of quality and they meet the requirements of the publishers. This has actually not changed and the reason for their popularity is that it serves a particular niche with a peculiar culture. And the reason why some publishers are more popular than others is that they have defined or created their target or their niche market. We use the phrase creating a niche market because finding a niche seem to imply that something is hidden and one has to somehow look for the readymade market. This is not the case. Creating a niche is using your distinctiveness to focus your business, corner your market and make customers seek you out. Good niches must be carefully crafted, they don’t just fall into your laps.
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The black perspective entails a publisher and a columnists who share their thoughts and personal opinions on various topics of interest affecting the black community. The black community in Canada seem to be an invisible culture but the circulation and penetration of the black press seem to tell us that the black community in Canada is quite strong. The black community is forced to carry out its own publishing needs since their invisibility in terms of African issues in white mainstream press is quite pronounced. We see this in the continuous emergence of weekly and monthly publications by the community’s press organizations.
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And with the power to go online, many general interest online magazines provides that black community in Canada can have an access to all aspects of their interest.