Aussies who’re automobile lovers and followers would certainly be extremely excited about this new piece of news. For the second, in public, they’re adopting the sober stance that they’re taking note of the Apple menace, whereas many former auto executives and industry pundits drone on about how Apple cannot possibly succeed on this enterprise as a result of automotive manufacturing is a hugely capital-intensive, low-margin enterprise that’s dramatically different from the industries it has already disrupted.
Apple is retaining mum, but sufficient info has leaked out about its extensive research – together with the code identify Project Titan – to indicate that the tech giant is decided to win a much bigger piece of a world market that generates $1.6-trillion (U.S.) in income a year from new automobile gross sales alone.
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